Learning, Networking, and Innovation at the 2024 ATA Tent Expo

Wow, just wrapped up an incredible two and a half days at the ATA Tent Expo in Daytona Beach, Florida, and, let me tell you, it was an experience I won’t soon forget. As someone who’s been in the shade structure, tent, and textile industry for many years, this event truly is the biggest and best of its kind in North America.

For those who may be unfamiliar with it, the ATA Tent Expo is hosted by the Advanced Textiles Association (ATA) specifically for tent supply and rental professionals. The Expo is held every two years, and brings together hundreds of CEOs, installers, suppliers, and other industry colleagues.

The 2024 ATA Tent Expo definitely didn’t disappoint. The historic Daytona International Speedway provided a truly awe-inspiring backdrop, and the sheer scale of the tent displays themselves was impressive.

Here are some of the highlights from my trip:

  • Top-notch education: The Expo offered a variety of educational sessions on everything from the latest safety regulations to tent installation techniques. In fact, some of the sessions gave me valuable insights that I’m excited to implement as soon as I get back.
  • Networking galore: The Expo provided ample opportunities to connect with colleagues from all over the U.S. and beyond. I met some great people, exchanged ideas, and even made some new business connections. It’s always inspiring to hear about peers’ challenges and successes.
  • Sourcing innovation: The Expo hall was a treasure trove of innovative products and services. I spent a good amount of time checking out the latest tent designs, fabrics, and rental equipment. Seeing these advancements firsthand got me even more excited about the future of the shade structure and tent industry.

Overall, the 2024 ATA Tent Expo was an invaluable experience. It allowed me to learn new things, connect with industry peers, and explore cutting-edge solutions to take my business to the next level. For anyone involved in and/or interested in shade structures and tent industry, I highly recommend attending the next one – you won’t regret it!

Looking ahead: While the official dates for the next ATA Tent Expo haven’t yet been announced, it will probably be held in early 2026. I, for one, will definitely be marking my calendar.

Questions? Please contact us, and we’ll get back to you shortly.